A new addition to the Flash Media Server family will be announced (and start shipping) today. The Flash Media Rights Management Server (or FMRMS - who doesn't love a new acronym to use at cocktail parties?) is a new content protection solution that helps safeguard video content created for Adobe Flash technology. With FMRMS, content producers can now deliver and protect their content, both online and offline - through the Adobe Media Player and applications that run on Adobe Air software.
With FMRMS in play, Adobe now offers copy protection for both online/streaming content, as well as downloaded/offline content. This is the first time that you're able to protect FLV files on desktops - so this is pretty huge!
The interesting thing is that FMRMS will enable new business models that go beyond the traditional download-to-own or download-to-rent models, but will also allow monetization of content through advertisement, online and offline!
Lots more information coming soon to Adobe.com, so stay tuned!
Here's the overview slide deck:
And the FAQ:
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