I'm at the airport early, waiting for a red-eye flight from San Francisco to Toronto (via Las Vegas - ugh), so thought I'd share an interesting story that landed in my inbox.
BBC, the largest broadcasting corporation in the world, had been using Windows Media Player and Real for years to stream video to their online visitors - that is, until Christmas '07 when they launched the new Flash-based BBC iPlayer. The iPlayer allows the online viewing public to choose from over 250 BBC shows from the past seven days and either stream the video or download to their desktop. In the first two weeks of launch, the iPlayer was accessed by a million visitors for a whopping 3.5 million streams/downloads.
That is an 800% increase over what their online video traffic was with the WMP/Real solution! Just goes to show you that if you build it (with Flash Video), they will come. :)
Read more about it at the BBC site.
No comments:
Post a Comment